Awareness Public Relations Assisting spirit based businesses expand abundance Benefits of press coverage include--The media welcomes your information at NO CHARGE to you. Compare the cost of display ads to the pages of publicity generated by well placed press releases. Published articles and calendar items build name and brand recognition. The average person needs to see your name and product in print 5-7 times before making a decision. News items build your credibility and reputation as an expert, which leads to more publicity. People tend to clip and hold on to information of value or pass it along, planting seeds of success for you and your business. Professional publicity signals you are a pro in your field. Your press materials go to a targeted list in your geographic, demographic custom tailored package. Some releases can be emailed at virtually no cost to you. Flyers and business cards easily get misplaced, people remember what they read. Friendly editors come looking for you. You can slant your article to the season, current events, special events calendars and other clever hooks to generate more coverage with the same basic information. Call first, fax or mail, call again and follow up with appropriate person. If your item is placed send a thank you, if several are placed drop over to say thank you in person and bring a small gift. The schmooze really gets you in the news and forms a great relationship. Once or twice a year, or more often as needed, call all the numbers and update your press book. Use catchy headlines. Try to confine release to one page, and use pound signs to indicate the end. Approximately 400 words. If it is more than one page, write – More – on the bottome of the first page, 2-2-2-2 on the bottom of the second and so on until the last page which has the #–#–#–# at the bottom. You can get creative with paper and envelopes as well. So many releases are received, you have to compete. You can create a newsletter or electronic press release and email for free to a targeted opt in audience. Using Yahoo media you can target publications in your desired geographic area(s) If your item is published in one paper within a newspaper group or syndicate, it may be picked up nationally in the entire chain.